Comments on: Open Source Franchising (Matt Asay) http://robertogaloppini.net/2006/12/29/franchising-open-source-matt-asay/ “equally critical of proprietary and open source myths, advocating software choice beyond marketing and romanticism” Thu, 09 Feb 2012 14:17:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: rand($thoughts); http://robertogaloppini.net/2006/12/29/franchising-open-source-matt-asay/comment-page-1/#comment-3348 rand($thoughts); Tue, 06 Mar 2007 15:14:28 +0000 http://robertogaloppini.net/?p=53#comment-3348 <strong>Choice & Franchising Future Competition?...</strong> Roberto Galoppini has often stated, “open source software is found by users, but it’s not trivial to turn them into customers“. Open source franchising is an idea that Roberto puts forward as an option for vendors to “appropriate r... Choice & Franchising Future Competition?…

Roberto Galoppini has often stated, “open source software is found by users, but it’s not trivial to turn them into customers“. Open source franchising is an idea that Roberto puts forward as an option for vendors to “appropriate r…

]]> By: Roberto Galoppini http://robertogaloppini.net/2006/12/29/franchising-open-source-matt-asay/comment-page-1/#comment-65 Roberto Galoppini Sat, 30 Dec 2006 20:49:12 +0000 http://robertogaloppini.net/?p=53#comment-65 I believe startups would be good candidates for companies like Sun (IBM, Novell, etc) as franchisees. <a HREF="http://knowledge.wharton.upenn.edu/paper.cfm?paperid=182" rel="nofollow">Startups must bear </A> the burdens of liabilities of newness, of smallness and of fundamental uncertainty. Both newness and smallness might be well mitigated by a (good) franchising program, that's why a startup might be interested. But a startup is viable from the franchisor perspective also, since it's not lost in daily activities and can manage to spend time and effort to train its human resources. I follow your line of thought when you say it would be easier for a startup to run a franchising model (no channel conflicts), but a well established brand might make the difference. By the way it's worth notice that multinationals are already having troubles with channel programs, but that's another story. I believe startups would be good candidates for companies like Sun (IBM, Novell, etc) as franchisees. Startups must bear the burdens of liabilities of newness, of smallness and of fundamental uncertainty.
Both newness and smallness might be well mitigated by a (good) franchising program, that’s why a startup might be interested.
But a startup is viable from the franchisor perspective also, since it’s not lost in daily activities and can manage to spend time and effort to train its human resources.

I follow your line of thought when you say it would be easier for a startup to run a franchising model (no channel conflicts), but a well established brand might make the difference.

By the way it’s worth notice that multinationals are already having troubles with channel programs, but that’s another story.

]]> By: Frank Hecker http://robertogaloppini.net/2006/12/29/franchising-open-source-matt-asay/comment-page-1/#comment-64 Frank Hecker Sat, 30 Dec 2006 20:07:22 +0000 http://robertogaloppini.net/?p=53#comment-64 "The ideal franchisee is a startup company..." Do you mean that a startup company would be the best candidate to build a business based on franchising to others, or that startups would be good candidates for companies like Sun or Novell to recruit as franchisees? Because of potential conflicts with existing channel programs, I think a startup company would be best positioned to use a franchising model to grow its business, as opposed to creating a conventional channel program: As a new company a startup would not have any problems with channel conflicts. “The ideal franchisee is a startup company…” Do you mean that a startup company would be the best candidate to build a business based on franchising to others, or that startups would be good candidates for companies like Sun or Novell to recruit as franchisees?

Because of potential conflicts with existing channel programs, I think a startup company would be best positioned to use a franchising model to grow its business, as opposed to creating a conventional channel program: As a new company a startup would not have any problems with channel conflicts.

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